No business can run successfully without applying proper marketing techniques that helps in business promotion and profit generation. There are various different kinds of marketing techniques that every business owner uses in accordance with his business needs as and when required. Out of ll these marketing techniques, viral and direct marketing are two such techniques which are highly interesting and popular.
>Viral marketing, in simple words, means a technique that uses social networks for spreading the message or advertisements. It can be practiced both online and offline and it is a self replicating process. The reason why it is called viral marketing is also very simple. The term has been borrowed from computer viruses as they transmit from one software to another, one file to another and one computer to another. The same way, using viral marketing technique, you transmit your message from one person to another.
Anything can be used for the purpose of viral marketing. It can be a link, a video clip, e-books or web pages. One of the most common methods of viral marketing is word of mouth. It implies simple communication between two people where you are mentioned. Facebook is a perfect example of viral media. A lot of people use this website and there you can have many contacts as anything you share will be seen by all your contacts. In case, you have shared a video which your contacts like, they can further post it on their wall and the process will go on and on like that.
Another extremely surprising aspect of viral marketing is that it almost needs no investment at all. The only thing needed is a message which prompts others to pass it on further. The more the information is distributed, the farther it goes and the quicker it spreads. If you are passing on interesting information, you can be sure that it will spread around like wildfire.
However, it is also important to note that viral marketing is not regarded as a reliable or standard method of information transfer. In simple words, the outcome of any viral marketing campaign can be unpredictable. You may be able to spread the word or it can be a total flop. You can never be sure about the results.
Compared to viral marketing, direct marketing is a recognized sales technique where advertisers approach potential customers directly with offers related to their products and services. The common methods of direct marketing are telephone sales, email marketing, leaflets, direct customer visits etc?
Direct marketing is more attractive an option to companies since the campaign results can be measured and you can exactly know how effective your campaign has been. Direct marketing is practiced by businesses of all sizes while smaller and newer businesses often use viral marketing techniques.
No matter what marketing technique you tend to use, you need to have a sound and professional marketing agency behind your back which can handle your requirements and needs. One such example of a very good marketing agency is LBM which is a leading marketing agency with employees trained and qualified to understand customer needs and translate them into results.
It can be viral marketing or direct marketing. LBM is a one window solution for all your marketing needs. Try LBM and you would get to know yourself that there is no need to go anywhere else but LBM for all your company?s marketing needs.
Article Tags : direct marketing
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