Sony (SNY) has had a tough run in the smartphone industry. Its feature phones were once highly?sought-after?thanks to sleek designs and class-leading cameras, but the company was never really able to carry its success over to smartphones. Its most recent handsets have clearly been a step in the right direction and yet Sony still can?t compete with industry leaders like Samsung (005930) and Apple (AAPL).
In a recent interview with Financial Times Deutschland, Sony Mobile?s sales boss?Dennis van Schie acknowledged the company?s shortcomings but said Sony ?will create, in the near future, a flagship model that can compete with Apple?s iPhone and Samsung?s Galaxy S III.?
Hopefully Sony has learned at this point that specs alone simply can?t cut it, so we?ll be looking for some compelling differentiation when Sony announces its new flagship smartphone.
Source: http://feedproxy.google.com/~r/TheBoyGeniusReport/~3/6Kb54ftP4Q0/
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